W Social
Hosted in Europe
Built on the open AT-Protocol
Verified human users

Trust Your Feed.

We are building W - a social media platform made in Europe, for the world. Governed by European law, data hosted on European infrastructure, and designed for conversations among humans around the world.

Public Beta launch starts on June 17, 16:00 CET secure your username now

Michael MacKay
michaelmackay.wsocial.eu9h ago

Putin puppet Trump claimed there is an energy ceasefire between Russia and Ukraine, saying: "Both parties have agreed." As always, Trump is delusional and is lying. At this hour, Russia is attacking nine regions of Ukraine with strike UAVs and guided aerial bombs.

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Philip Branigan
philipbranigan.wsocial.eu18h ago

Oh the irony. I have just discovered that I need to reinstall WhatsApp on my phone so I can delete it. I was going to wait until the end of the month before shredding my association with Meta and it's kin but, as my family and friends now know where I am, there's no need to delay.

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António Costa
eucopresident.consilium.europa.eu1 day ago

We have a responsibility to uphold international law. The EU is fully committed to the independence of international justice. We urge the United States to use the coming months to engage in dialogue. We will continue support the ICC and to protect its members and staff.

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Ursula von der Leyen
vonderleyen.ec.europa.eu22h ago

Congratulations to lawyer and human rights activist Navanethem “Navi” Pillay on her Nobel Peace Prize. Few have devoted their lives to justice, peace and human dignity like she did.

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F.D. Shook III
fds.wsocial.eu15h ago

Buenos días #WSocial friends and family! 🌞 Is everyone copasetic on this Sunday morning? 🫶 #Mia, #Peanut, and I send best wishes for a lovely day. 😻 Wherever you are in the world 🌍 stay healthy, happy, and safe! 🙏 #Animals #Cats

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Ben Maguire MP
benmaguiremp.bsky.social18h ago

🚨 👮‍♂️ Under the Government’s proposed Rural Crime & Wildlife strategy, the Home Office are planing just £365,000 of funding for the entire country's rural crime units - which works out at around £8,500 per police force!

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Kevin Haelterman
kevinhaelterman.wsocial.eu17h ago

I’ve run my company for 16 years, prioritizing impact over headcount. Now, at 13 people, we’ve reached a crossroads: we have to invest in management, not just production team. I fear becoming “that type of company.” How do you scale without losing the cozy culture? Entrepreneurs, what’s your take?

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Paul Murphy TD
paulmurphy.pbp.ie11h ago

Great to see scenes of joy from Drumcree as people learn permission for the triumphalist Orange Order march has been revoked! Well done to this incredible community. It was an honour to stand with you. People power held the line against the Orange Order and sectarianism. ✊✊✊

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We Don't Have Time
wedonthavetime.wsocial.eu10h ago

Global warming has passed 1.5°C and seven of nine planetary boundaries are crossed. Can law deliver where politics hasn’t? Hear KlimaSeniorinnen, who beat Switzerland at the European Court of Human Rights, Sweden’s youth group Aurora, and Ecocide Law Alliance. www.youtube.com/watch?v=eFAU...

Climate & Law - Legal Action and Our Future
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Christine Lagarde
president.ecb.europa.eu23h ago

🇪🇺 Two productive days at the #Eurogroup and #ECOFIN meetings in Luxembourg. We talked about the latest economic developments, banking sector competitiveness, and the importance of an integrated European capital market.

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Anna Zeiter
anna.wsocial.eu11h ago

This is exactly one of the reasons why Europe needs to invest in more tech sovereignty. www.bbc.com/news/article...

US unveils sanctions on ICC in move court condemns as 'assault on rule of law'
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Hinata Tanaka
sunnyrm.wsocial.eu23h ago

I went to Tokyo…again. I had to go somewhere…

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Denys
denys.dev16h ago

Bookshops are one of my weak points - I can't walk past one without buying something. Today I hit the jackpot when I found a Chinese bookshop; I'll definitely be coming back soon. #WSocial #WSocialBooks

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Isabel Arens
isabel-arens.wsocial.eu23h ago

Received this today from ⚠️ Brazil: 'United States, Donald Trump, Marco Rubio... they are manipulating social media in collusion with Meta (Facebook, Instagram, etc.). Algorithms ensure that only far-right fake news reaches the segment of our population with less education and discernment.'

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Ingmar Rentzhog
ingmar.wsocial.eu9h ago

We are living through the final chapter of the oil era. Will those fighting to keep it alive take us all down with them? Or can we phase out fossil fuels before it’s too late? If we want a liveable future, we must all fight for it.

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Sinéad Gibney
sineadgibney.bsky.social10h ago

Shockingly irresponsible from the minister. Plunging a national public service broadcaster into news of drastic cuts at a press conference last minute is unacceptable. All of this while a budgetary shortfall has been made up and the rationale for the cuts is incoherent.

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Teresa Ribera
teresaribera.ec.europa.eu11h ago

🔬 Hoy, en BC3, una gran oportunidad para conocer de cerca el trabajo de investigadores e investigadoras que llevan casi 20 años poniendo la ciencia al servicio de la acción climática y de mejores políticas públicas.

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Mayor of London, Sadiq Khan
london.gov.uk14h ago

Let's make it happen. www.standard.co.uk/news/london/...

Sadiq Khan backs international trains stopping at second major London station
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Want to see more?

Trending topics.

Get out of your bubble. See what others are talking about, and engage beyond what the algorithm chooses to show you.

  1. 1

    Ukraine War

    331 posts
  2. 2

    Russia

    146 posts
  3. 3

    Israel Palestine

    100 posts
  4. 4

    Disinformation

    69 posts
  5. 5

    Health Policy

    54 posts

Where is Europe talking?

We mapped the social media activity of over 10,000 public voices across Europe to see which platforms they use as their primary communication channels. The findings highlights our dependency on non-europeans companies.

Explore the data

Real people.

Privacy first.

We believe in the need for a global, trusted social media platform owned, run, and hosted in Europe. W is built on verified human users, transparency, privacy, and free speech.

W Identity

W verifies users through a separate app, W Identity. The decentralised W Identity app ensures full privacy. No personal identity data leaves your device unless you choose to share it

Your data is yours.

You can be verified as a human anonymously, or choose to share your real name. Your identity is yours. Always.

You identify yourself through W Identity, a separate app that scans your passport or national identity card and verifies you directly on your own device. You stay in control of what you share with other apps and services. Your ID data is stored only on your device unless you choose to share specific parts of it.

W gives you two options: appear with your full name or verified as a human anonymously. In both cases, you verify through W Identity, so W can confirm that you are a real, unique person. If you choose to stay anonymous, your full identity stays private, while verified attributes such as age verification and nationality help build trust and reduce fake accounts.

Access to your W Social account is controlled by a secure list of approved devices. If you lose one of these devices, it can be disconnected from your W Social account. Disconnecting a device will prevent it from accessing your account. You can then re-verify on a new device.

Part of something bigger.

W is built on the AT-Protocol, an open standard for global social networking.

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in the network.

W in media.

Answers to your Questions.

W is a fresh and safe digital space for the latest news, exchange of opinions, and fun, inspiring content. A social media platform built in Europe for the world. We only allow humans. We believe trust should be earned and have designed our platform from the start with privacy and data protection in mind. We prioritise authenticity, safety, and free speech, in compliance with EU regulations.

  • Only real humans can share content – every account is verified
  • Privacy by design – your identity remains private if you wish so
  • Decentralization – your content can interact across the open AT-Protocol

W Social AB is a limited company incorporated in Sweden. It is built by a pan-European team of experienced entrepreneurs and investors from the media, technology, and AI sectors. Our Advisory Board brings together global leaders, policymakers, experts, and entrepreneurs from across countries and the political spectrum.

Founding team:

Board ChairIngmar Rentzhog
CEOAnna Zeiter
Chief Operating OfficerLisa Letteriello
Chief Commercial OfficerJohan Sundstrand
Chief Marketing OfficerHogir Aslan
Chief Technology OfficerMario Nakic
Chief Creative OfficerPetter Körnemark

W is built on the open AT-Protocol, a global standard for interoperable social networking. This allows your posts and content to work across apps, rather than being locked into a single platform.

Anyone aged 18 or over can join. You need to verify your identity to start posting and commenting. Organisations and companies are also welcome with a dedicated organisational account.

All answers

The people
behind W.

W is built by a pan-European team of experienced entrepreneurs and investors from the media, technology, and AI sectors. Our Advisory Board brings together global leaders, policymakers, experts, and entrepreneurs from across countries and the political spectrum.

Ingmar Rentzhog

Chairman of the Board

Founder, We Don’t Have Time

Bringing founder experience from building global communities around trust and climate action.

Mario Nakic

Chief Technology Officer

Tech entrepreneur with 15+ years architecting digital platforms and scaling SaaS. Co-Founder and CTO of We Don't Have Time, now leading product, engineering, and platform strategy as Co-Founder and CTO at W.

Petter Körnemark

Chief Creative Officer

Designer with 20+ years’ experience across brands, products, UI/UX, and marketing. Chief Creative Officer at We Don’t Have Time, now leading design, product development, and platform strategy at W.

Jan Scherman

Journalist, Author & Documentary Filmmaker

Advisory board member

Former CEO TV4 | Part of the Launch Team of TV4 | Former Sveriges Television & Sveriges Radio Journalist | Democracy & Freedom of Expression Advocate | Producer of Democracy-Focused Documentary Films | Recipient of the Stora Journalistpriset | Recipient of Torgny Segerstedts Frihetspenna

Georgi Ganev

Investor, Board Member and Former CEO of Kinnevik

Advisory board member

Technology Investor | Former CEO Kinnevik | Former CEO Dustin | Digital Transformation Leader | Venture Capital & Entrepreneurship Advocate | Board Member & Advisor

Johan Sundstrand

CCO & Co-Founder

Serial entrepreneur with 20+ years building and scaling SaaS and platform businesses. Former Founder & CEO of Phyron AB. Now leading revenue, media partnerships, and commercial strategy at W.

Anna Zeiter

CEO & Co-Founder

Ex-eBay

Experienced international C-level executive. Former Vice President and Board Member of eBay International. Board Member of Modern Times Group (MTG). Professor for Data and AI Law. PhD in Free Speech.

Hogir Aslan

CMO & Co-Founder, W Social

Entrepreneur and marketing executive with 15+ years’ experience driving growth and brand strategy for global brands.

Tommy Androff

CEO Trust Anchor group/ID Verification

Advisory board member

Founder Paiwise | AI, Digital Identity & Web3 Infrastructure Builder | Smart Payments & Digital Assets Entrepreneur | Stockholm School of Economics Executive Education

Yariv Adan

Former AI Lead Google, Managing Partner Ellipsis VC

Advisory board member

Former Senior Director Product Management Google | Co-Founder Google Assistant & Google Lens | Lead PM Conversational AI & Generative AI Google Cloud | AI, Machine Learning & Product Innovation Leader

Elizabeth Denham

Former UK Information Commissioner

Advisory board member

Chair Jersey Data Protection Authority | Former Privacy Commissioner of British Columbia | Global Data Protection & Digital Regulation Leader | CBE | International Privacy Policy Expert

Sandrine Dixson-Declève

Honorary President of Club of Rome

Advisory board member

Executive Chair Earth4All | Founder System Transformation Hub | Sustainability & Systems Change Leader | Author Earth for All | Board Member & Policy Advisor | Speaker & Professor | Planetary Boundaries & Wellbeing Economy Architect

Ellie Fokas-Schuettinger

Founding Partner, Pinecone Ventures

Advisory board member

Venture Studio Builder | Co-Creation & Scaling Impact Ventures | Former Venture Manager Hidden Dreams | Finance, Operations & Growth Leader | Startup & Ecosystem Builder

Benny Krönfeldt

Former Head of Security, Saab

Advisory board member

VP & Chief Security Officer Saab Australia | NATO & Military Systems Expertise | Aerospace & Strategic Operations Leader

Christophe Leclercq

Co-Founder Europe MédiaLab / EuroActiv

Advisory board member

Founder Europe MédiaLab: Founder EuroActiv & Europe MediaLab | Trusted European Platforms (TEPs) Initiator | Digital Media & Corporate Governance Leader | Former McKinsey Consultant | EU Competition Policy & Media Innovation Expert | Journalism & European Democracy Advocate

Pär Nuder

Former Swedish Minister for Finance

Advisory board member

Board Member & Senior Advisor | Private Equity & Strategy | Chairman | Public Policy & Economic Leadership

Kristina Persson

Former Swedish Minister for Strategic Development and Nordic Cooperation

Advisory board member

Founder Global Challenge Think Tank | Former Deputy Governor Swedish Central Bank | Economist | Sustainability & Futures Policy Leader | Board Member & Strategic Advisor

Marc Placzek

Former Chief Privacy Officer PayPal, Chief Privacy Officer Tools for Humanity

Advisory board member

Board-Level Global Data, Privacy & AI Executive | Privacy & Digital Trust Expert | Data Governance | AI & Ethics | Board Advisor | Public Speaker | Lawyer

Erik Ringertz

Founder & former Netlight CEO

Advisory board member

Founder Culture Capital Studios | Tech Consulting & Digital Transformation Leader | Caring Investor & Board Advisor | Organizational Culture & People-Centric Leadership Expert

Philipp Rösler

Former German Vice Chancellor and Minister for Economics and Technology

Advisory board member

Former Federal Minister of Economics & Health | World Economic Forum Leader | Board Member & Strategic Advisor | Global Business & Policy Expert

Thomas Süssli

Former Swiss Chief of Armed Forces

Advisory board member

Cyber Defence & National Security Leader | Former Banking & IT Executive | Military Transformation & Strategic Leadership Expert

Philipp Willigmann

CEO & Founder, UU-Path & CVC / Open innovation Ecosystem

Advisory board member

Venture Partner & Board Advisor | Former Deloitte Monitor Deloitte Senior Manager | Corporate Venture Capital & Digital Transformation Expert | IMD Board Governance Certified

Travis LeBlanc

Partner Cooley, Member of U.S. Privacy and Civil Liberties Oversight Board

Advisory board member

Former FCC Enforcement Bureau Chief | Privacy & Cybersecurity Law Leader | Former Senior Advisor California AG Kamala Harris | Privacy & Civil Liberties Oversight Board Member

Molly Finn

Former Vice President at eBay

Advisory board member

Senior Advisor & Legal Executive | Former Vice President of Legal and Compliance and Chief Compliance Officer at eBay

Harvey Jang

Chief Privacy Officer, Cisco

Advisory board member

IAPP Board of Directors and Certification Instructor: AI Governance Professional, CIPP-EU, US, and Technologist

Public Beta starts on June 17.

Apply now and secure your username.