Hosted in Europe
Built on the open AT-Protocol
Verified human usersWe are building W - a social media platform made in Europe, for the world. Governed by European law, data hosted on European infrastructure, and designed for conversations among humans around the world.
Public Beta launch starts on June 17, 16:00 CET secure your handle now
On Wednesday, I will be speaking at an event in San Francisco, hosted by the European Commission. 🤩 📢 Topic: The Future of Human-Centred Social Media You are welcome to join! 🤗 Link to the event is here: lnkd.in/eSKwMtYd #EuropeanCommission #WSocial #BrusselsToTheBay #EuInTheUS
What a line up tonight at Moon+Stars Festival in Locarno! 🇨🇭 The Kolors 🇮🇹 Rita Ora 🇬🇧 Alan Walker 🇳🇴🇬🇧 Europe has so much to offer. Let’s celebrate it to the fullest!! 🤩👏🏻 #WeLoveEurope #WSocialRadio #MoonAndStars #Locarno
Some inspiring news (during a rather boring FIFA football final): Airbus is moving its most critical apps from AWS to the French cloud provider Scaleway! 👏🏻💪🏻 #DigitalSovereignty #France #Europe #Scaleway thenextweb.com/news/airbus-...
Lovely to have the opportunity to see the memorial to Philip Doddridge & chapel at Castle Hill United Reform Church - one of the most historically significant Nonconformist churches in England & a reminder of the key role #Northampton played in the Dissenting tradition.
We have the power to electrify Europe with clean, homegrown energy. Let’s switch it on ↓ link.europa.eu/9Ngd6b
Just vibecoding 😊 #vibecoding #building #lovable #staytuned
The U.S. leaves the Paris Agreement. Increases fossil fuel subsidies. Then threatens Canada with tariffs because wildfire smoke crosses the border. Reality has developed a remarkable sense of irony
Listening to a Polish Radio podcast about never ending roadworks in #Brussels lasting for years. Instantly stopped nagging about repairs in #Warsaw, lasting throughout summer holidays 😅
Very good phone call with Sergii Koretskyi. We will continue cooperating closely on reforms that move Ukraine’s EU accession process forward. Our Drone Deal will harness the EU’s industrial strength to produce Ukraine’s most innovative defence equipment at speed and scale.
Congrats to Spain!
No cheat codes needed - London is one of the world’s leading cities for games makers and the London Games Festival is a big part of that success. Its move to the Business Design Centre will allow the festival to welcome even more international visitors. www.gamesindustry.biz/london-games...
Nobody wants a future where the majority of the internet and 'creative content' is AI slop. That's the future unless we collectively pull the brake on generative AI. This isn't a runaway train. The narrative of inevitability is propagated by Big Tech to try and profit off pushing AI at us.
"if we lose it can only be because someone has cheated" Listen to Hannah Rosin: the election deniers are in charge www.theatlantic.com/podcasts/202...
my colleague Simon Shuster has done a deep dive into Ukraine's most succesful drone and missile designer, and it is quite a story www.theatlantic.com/national-sec...
The Kolors - Italodisco!! 🤩🇮🇹 #TheKolors #Italodisco #Locarno #MoonAndStars #WSocialRadio
Who I am (8): Languages Outside work, I enjoy learning languages. Every new language teaches me a different way of seeing the world. Curiosity has always been part of who I am.
¡Felicidades, España! 🇪🇸 ¡Campeones del Mundo! ⚽️🏆 Un momento de orgullo para toda Europa 🇪🇺
Alongside new cycling infrastructure, let’s not forget the countryside paths that already connect our villages, fields and forests. They offer a safer, quieter way to walk or cycle. And a wonderful way to enjoy nature away from traffic. 🚶🏽♀️🚴🏻♂️🌸 #PublicPaths #RuralHeritage #ExploreLocal #NatureWalk
¡Campeones! ¡Muchas felicidades, España! Hoy Europa celebra con vosotros 🇪🇸🇪🇺
🍏 From September, 10 schools in Ipswich will be offering free breakfast clubs 🥣 I'm proud Stone Lodge Academy and The Beeches were selected as two of the country's first schools when our Labour Government launched the programme I'm delighted that eight more Ipswich schools have now joined.
The EU changed its carbon market rules on Friday and never said what it adds up to. So I spent the weekend doing the math. Up to half of Europe's remaining 1.5°C budget, handed out in one proposal. www.forbes.com/sites/we-don...
Who I am (10): About this account This account is just getting started. I'm looking forward to sharing ideas, learning from others, and connecting with people interested in risk management around the world.
Doomsday is coming 😰 open.spotify.com/show/51jNMZP...
Animal!! #FIFA #Final
Trump and Infantino came onto the field for the award ceremony. Fans were booing, the commentators said “its not the warmest welcome. Not sure to whom its intended” 🤣
So happy!! So proud!! 🇪🇸🗽❤️ Enhorabuena, campeones!! #WorldCup2026
Want to see more?
Get out of your bubble. See what others are talking about, and engage beyond what the algorithm chooses to show you.
In celebration of Europe Day May 9th
We mapped the social media activity of over 10,000 public voices across Europe to see which platforms they use as their primary communication channels. The findings highlights our dependency on non-europeans companies.
Explore the dataReal people.
Privacy first.
You can be verified as a human anonymously, or choose to share your real name. Your identity is yours. Always.
You identify yourself through W Identity, a separate app that scans your passport or national identity card and verifies you directly on your own device. You stay in control of what you share with other apps and services. Your ID data is stored only on your device unless you choose to share specific parts of it.
W gives you two options: appear with your full name or verified as a human anonymously. In both cases, you verify through W Identity, so W can confirm that you are a real, unique person. If you choose to stay anonymous, your full identity stays private, while verified attributes such as age verification and nationality help build trust and reduce fake accounts.
Access to your W Social account is controlled by a secure list of approved devices. If you lose one of these devices, it can be disconnected from your W Social account. Disconnecting a device will prevent it from accessing your account. You can then re-verify on a new device.
W is built on the AT-Protocol, an open standard for global social networking.
million+ posts
per day.
million+ users
in the network.
W is a fresh and safe digital space for the latest news, exchange of opinions, and fun, inspiring content. A social media platform built in Europe for the world. We only allow humans. We believe trust should be earned and have designed our platform from the start with privacy and data protection in mind. We prioritise authenticity, safety, and free speech, in compliance with EU regulations.
W Social AB is a limited company incorporated in Sweden. It is built by a pan-European team of experienced entrepreneurs and investors from the media, technology, and AI sectors. Our Advisory Board brings together global leaders, policymakers, experts, and entrepreneurs from across countries and the political spectrum.
Founding team:
W is built on the open AT-Protocol, a global standard for interoperable social networking. This allows your posts and content to work across apps, rather than being locked into a single platform.
Anyone aged 18 or over can join. You need to verify your identity to start posting and commenting. Organisations and companies are also welcome with a dedicated organisational account.
W is built by a pan-European team of experienced entrepreneurs and investors from the media, technology, and AI sectors. Our Advisory Board brings together global leaders, policymakers, experts, and entrepreneurs from across countries and the political spectrum.
Ingmar Rentzhog
Chairman of the Board
Founder, We Don’t Have TimeBringing founder experience from building global communities around trust and climate action.
Mario Nakic
Chief Technology Officer
TagTech entrepreneur with 15+ years architecting digital platforms and scaling SaaS. Co-Founder and CTO of We Don't Have Time, now leading product, engineering, and platform strategy as Co-Founder and CTO at W.
Petter Körnemark
Chief Creative Officer
TagDesigner with 20+ years’ experience across brands, products, UI/UX, and marketing. Chief Creative Officer at We Don’t Have Time, now leading design, product development, and platform strategy at W.
Jan Scherman
Journalist, Author & Documentary Filmmaker
Advisory board memberFormer CEO TV4 | Part of the Launch Team of TV4 | Former Sveriges Television & Sveriges Radio Journalist | Democracy & Freedom of Expression Advocate | Producer of Democracy-Focused Documentary Films | Recipient of the Stora Journalistpriset | Recipient of Torgny Segerstedts Frihetspenna
Georgi Ganev
Investor, Board Member and Former CEO of Kinnevik
Advisory board memberTechnology Investor | Former CEO Kinnevik | Former CEO Dustin | Digital Transformation Leader | Venture Capital & Entrepreneurship Advocate | Board Member & Advisor
Johan Sundstrand
CCO & Co-Founder
TagSerial entrepreneur with 20+ years building and scaling SaaS and platform businesses. Former Founder & CEO of Phyron AB. Now leading revenue, media partnerships, and commercial strategy at W.
Anna Zeiter
CEO & Co-Founder
Ex-eBayExperienced international C-level executive. Former Vice President and Board Member of eBay International. Board Member of Modern Times Group (MTG). Professor for Data and AI Law. PhD in Free Speech.
Hogir Aslan
CMO & Co-Founder, W Social
TagEntrepreneur and marketing executive with 15+ years’ experience driving growth and brand strategy for global brands.
Tommy Androff
CEO Trust Anchor group/ID Verification
Advisory board memberFounder Paiwise | AI, Digital Identity & Web3 Infrastructure Builder | Smart Payments & Digital Assets Entrepreneur | Stockholm School of Economics Executive Education
Yariv Adan
Former AI Lead Google, Managing Partner Ellipsis VC
Advisory board memberFormer Senior Director Product Management Google | Co-Founder Google Assistant & Google Lens | Lead PM Conversational AI & Generative AI Google Cloud | AI, Machine Learning & Product Innovation Leader
Elizabeth Denham
Former UK Information Commissioner
Advisory board memberChair Jersey Data Protection Authority | Former Privacy Commissioner of British Columbia | Global Data Protection & Digital Regulation Leader | CBE | International Privacy Policy Expert
Sandrine Dixson-Declève
Honorary President of Club of Rome
Advisory board memberExecutive Chair Earth4All | Founder System Transformation Hub | Sustainability & Systems Change Leader | Author Earth for All | Board Member & Policy Advisor | Speaker & Professor | Planetary Boundaries & Wellbeing Economy Architect
Ellie Fokas-Schuettinger
Founding Partner, Pinecone Ventures
Advisory board memberVenture Studio Builder | Co-Creation & Scaling Impact Ventures | Former Venture Manager Hidden Dreams | Finance, Operations & Growth Leader | Startup & Ecosystem Builder
Benny Krönfeldt
Former Head of Security, Saab
Advisory board memberVP & Chief Security Officer Saab Australia | NATO & Military Systems Expertise | Aerospace & Strategic Operations Leader
Christophe Leclercq
Co-Founder Europe MédiaLab / EuroActiv
Advisory board memberFounder Europe MédiaLab: Founder EuroActiv & Europe MediaLab | Trusted European Platforms (TEPs) Initiator | Digital Media & Corporate Governance Leader | Former McKinsey Consultant | EU Competition Policy & Media Innovation Expert | Journalism & European Democracy Advocate
Pär Nuder
Former Swedish Minister for Finance
Advisory board memberBoard Member & Senior Advisor | Private Equity & Strategy | Chairman | Public Policy & Economic Leadership
Kristina Persson
Former Swedish Minister for Strategic Development and Nordic Cooperation
Advisory board memberFounder Global Challenge Think Tank | Former Deputy Governor Swedish Central Bank | Economist | Sustainability & Futures Policy Leader | Board Member & Strategic Advisor
Marc Placzek
Former Chief Privacy Officer PayPal, Chief Privacy Officer Tools for Humanity
Advisory board memberBoard-Level Global Data, Privacy & AI Executive | Privacy & Digital Trust Expert | Data Governance | AI & Ethics | Board Advisor | Public Speaker | Lawyer
Erik Ringertz
Founder & former Netlight CEO
Advisory board memberFounder Culture Capital Studios | Tech Consulting & Digital Transformation Leader | Caring Investor & Board Advisor | Organizational Culture & People-Centric Leadership Expert
Philipp Rösler
Former German Vice Chancellor and Minister for Economics and Technology
Advisory board memberFormer Federal Minister of Economics & Health | World Economic Forum Leader | Board Member & Strategic Advisor | Global Business & Policy Expert
Thomas Süssli
Former Swiss Chief of Armed Forces
Advisory board memberCyber Defence & National Security Leader | Former Banking & IT Executive | Military Transformation & Strategic Leadership Expert
Philipp Willigmann
CEO & Founder, UU-Path & CVC / Open innovation Ecosystem
Advisory board memberVenture Partner & Board Advisor | Former Deloitte Monitor Deloitte Senior Manager | Corporate Venture Capital & Digital Transformation Expert | IMD Board Governance Certified
Travis LeBlanc
Partner Cooley, Member of U.S. Privacy and Civil Liberties Oversight Board
Advisory board memberFormer FCC Enforcement Bureau Chief | Privacy & Cybersecurity Law Leader | Former Senior Advisor California AG Kamala Harris | Privacy & Civil Liberties Oversight Board Member
Harvey Jang
Chief Privacy Officer, Cisco
Advisory board memberIAPP Board of Directors and Certification Instructor: AI Governance Professional, CIPP-EU, US, and Technologist
Apply now and secure your handle.
