W Social
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Hosted in Europe
Built on the open AT-Protocol
Verified human users

Trust Your Feed.

We are building W - a social media platform made in Europe, for the world. Governed by European law, data hosted on European infrastructure, and designed for conversations among humans around the world.

Public Beta launch starts on June 17, 16:00 CET secure your handle now

Anna Zeiter
anna.wsocial.eu10h ago

W @wsocial.eu today on SWR1! 🎙️ Thank you for the kind invitation, Nabil Atassi! 🙏🏻

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Chris Blackbird
chris.wsocial.eu1 day ago

For the pet lovers 🐶: For around €100 you could buy a translator for your pet. Chinese startup launches pet translator with '95% accuracy'. “10,000 Pre-Orders Placed Despite No Published Research” since May 1st. www.msn.com/en-in/lifest... #pets #MengXiaoyi

Chinese Startup Launches Pet Translator With '95% Accuracy', Internet Says ‘AI Barely Understands Humans’
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W Social
wsocial.eu6 days ago

Interesting people are quietly starting to gather around W. We are currently opening up for a limited number of European investors who want to help build trusted digital infrastructure for the next era of the internet. Reach out if this resonates with you. impactloop.se/artikel/han-...

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Isabel Arens
isabel-arens.wsocial.eu2 days ago

Thinking outside the box challenges old paradigms and create new and powerful solutions. 🌐🤝🏼 @anna.wsocial.eu scaling a Social Network in 2026 requires ecosystem integration, embeddedness, trust and value creation for content creators with crypto on sidechains. What do you think? @ingmar.wsocial.eu

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Mayor of London, Sadiq Khan
london.gov.uk47m ago

We know children’s lungs don’t develop as well when they grow up surrounded by air pollution: that’s why I had to act. London’s children are breathing cleaner air thanks to our bold policies that have brought down NO2 pollution to legal levels.

Air pollution slows lung growth during childhood, UK study shows
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Hannah Grace Carter
hpod16.wsocial.eu1 day ago

Check out one of our latest YouTube shorts from #MadeInEurope! This one is about reporting illegal content online. And I have to say my colleague Radu is a great actor! m.youtube.com/shorts/1AG-S...

How to report illegal content in 3 steps
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Hannah Grace Carter
hpod16.wsocial.eu5 days ago

Which country has the best food? We asked total strangers in the park. m.youtube.com/shorts/1FFP-...

Why European food is so good?
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Raphaël Guintoli
raphaelguintoli.wsocial.eu5 days ago

Gemini #Spark is #Google's answer to #OpenClaw. 3 reasons why it might be better. @mashable.com | l1nq.com/1ycfzc0

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António Costa
eucopresident.consilium.europa.eu9h ago

Full solidarity and support to Romania following the crash of a Russian drone on a residential building in Galați, injuring civilians.

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We Don't Have Time
wedonthavetime.wsocial.eu6h ago

China added Germany's entire annual electricity output to its grid in a single year.

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Ingmar Rentzhog
ingmar.wsocial.eu3 days ago

The oil industry is facing something bigger than a recession. It’s facing structural demand destruction. Global EVs displaced 1.7 MILLION barrels of oil per day in 2025. That’s roughly the daily oil demand of Indonesia permanently erased. And this is just the beginning. ⚡️

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Isabel Arens
isabel-arens.wsocial.eu5 days ago

What are you reading? 📖 My Afterwork #Book today is #PrisonersofGeography 🖊🗺 Me thinking about #migration and livelihood in the #climatecrisis drawing routes, numbers and tensions on the maps in the book. In the book I found a Flyer about the Victims of the #floods in #China

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Erik Ringertz
ringertz.wsocial.eu4 days ago

Svenska miljardärer fortsätter figurera i underliga politiska argument. Nu senast att Martin Lorentzson borde bekosta utvecklingen ett system som löser gängkriminaliteten i Sverige. Mikael Pawlo dissikerar elegant det grumliga och populistiska argumentet: www.breakit.se/artikel/4638... #svpol

MIKAEL PAWLO: Därför har Bingo Rimér helt fel om Martin Lorentzons miljarder
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Mayor of London, Sadiq Khan
london.gov.uk9h ago

London’s Cool Spaces map can help you find nearby libraries, community centres, shopping centres and other public places to stop, rest and cool down. Bookmark this for hot days: apps.london.gov.uk/cool-spaces/

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Ingmar Rentzhog
ingmar.wsocial.eu4 days ago

This week I participated in the Crafoord Prize week in Stockholm, including a fascinating roundtable with world-leading scientists, policymakers, physicians, astronauts and communicators at the Royal Swedish Academy of Sciences.

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Anna Zeiter
anna.wsocial.eu3 days ago

Gratulation, Thomas Süssli! @thommy.wsocial.eu www.finews.ch/news/versich...

Thomas Süssli erhält weiteres Verwaltungsratsmandat
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Chris Blackbird
chris.wsocial.eu3 days ago

We spend a lot of energy asking who controls the platforms we read. We spend almost none asking where US pensions end up - potentially routed into Musk’s AI empire, the same one powering X. Same question, bigger stakes. www.investing.com/news/stock-m...

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Raphaël Guintoli
raphaelguintoli.wsocial.eu19h ago

Most #marketing #dashboards track impressions and #reach. These are vanity metrics. They prove your #ad rendered, but they don't prove your #brand made a dent in your customer’s memory. 🌐https://tinyurl.com/yy8x9vus

Beyond the Vanity: Why Your Brand Awareness Metrics Are Lying to You
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We Don't Have Time
wedonthavetime.wsocial.eu3 days ago

Climate action has entered its “how” phase. After the Crafoord Prize, scientists, doctors, policymakers and even an astronaut gathered around one question: How do we protect people in the next 25 years? Read @ingmar.wsocial.eu in Forbes 👇 www.forbes.com/sites/we-don...

Crafoord Prize Winner Ramanathan: Climate Action Enters Its “How” Phase
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Mayor of London, Sadiq Khan
london.gov.uk4h ago

Investment in crime prevention works. Backed by enforcement, London’s Violence Reduction Unit is helping drive down knife crime and hospital admissions - but there’s still more to do. Op-ed by Lib Peck 👇🏽

Viral videos make London seem dangerous - but prevention is working | LBC
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Erik Ringertz
ringertz.wsocial.eu3 days ago

Vindkraften beskrivs ofta som opålitlig, dyr eller beroende av stöd – påståenden som inte stämmer med verkligheten. Vindkraftens roll är att pressa priserna när det blåser och göra det möjligt att spara vatten i vattenkraftens magasin. Läs dagens viktigaste insändare: www.dn.se/insandare/vi...

Insändare. Vindkraft behövs för att spara energi i vattenmagasinen
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Mayor of London, Sadiq Khan
london.gov.uk5h ago

A record-breaking summer of music in the capital is just around the corner. We’re expecting 7.5 million visitors to London venues this year - a massive boost for London’s businesses.

Silhouettes of people dancing against a blue, purple and red lit background. Text reads "7.5 million music fans: London's Summer of Music is ready for you" with Mayor of London logo
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Anna Zeiter
anna.wsocial.eu1 day ago

Even time for some sightseeing in Prague! 🤩 Full experience with the music below! 🎶👇🏻 open.spotify.com/track/6cquW7...

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Anna Zeiter
anna.wsocial.eu1 day ago

For the German speakers among you: www.esquire.de/life/autos-t...

W Social: Europas neue Alternative zu X im Überblick
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Anna Zeiter
anna.wsocial.eu1 day ago

Petr Pavel (President of Czech Republic 🇨🇿) checking out some German 🇩🇪 cars…😊

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Want to see more?

Trending topics.

Get out of your bubble. See what others are talking about, and engage beyond what the algorithm chooses to show you.

  1. 1

    Israel Palestine

    198 posts
  2. 2

    Ukraine War

    192 posts
  3. 3

    Human Rights Democracy

    119 posts
  4. 4

    Russia

    93 posts
  5. 5

    NATO Security

    71 posts

In celebration of Europe Day May 9th

Where is Europe talking?

We mapped the social media activity of over 10,000 public voices across Europe to see which platforms they use as their primary communication channels. The findings highlights our dependency on non-europeans companies.

Explore the data

Real people.

Privacy first.

We believe in the need for a global, trusted social media platform owned, run, and hosted in Europe. W is built on verified human users, transparency, privacy, and free speech.

W Identity

W verifies users through a separate app, W Identity. The decentralised W Identity app ensures full privacy. No personal identity data leaves your device unless you choose to share it

Your data is yours.

You can be verified as a human anonymously, or choose to share your real name. Your identity is yours. Always.

You identify yourself through W Identity, a separate app that scans your passport or national identity card and verifies you directly on your own device. You stay in control of what you share with other apps and services. Your ID data is stored only on your device unless you choose to share specific parts of it.

W gives you two options: appear with your full name or verified as a human anonymously. In both cases, you verify through W Identity, so W can confirm that you are a real, unique person. If you choose to stay anonymous, your full identity stays private, while verified attributes such as age verification and nationality help build trust and reduce fake accounts.

Access to your W Social account is controlled by a secure list of approved devices. If you lose one of these devices, it can be disconnected from your W Social account. Disconnecting a device will prevent it from accessing your account. You can then re-verify on a new device.

Part of something bigger.

W is built on the AT-Protocol, an open standard for global social networking.

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million+ posts

per day.

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million+ users

in the network.

W in media.

Answers to your Questions.

W Social AB is a limited company incorporated in Sweden. It is built by a pan-European team of experienced entrepreneurs and investors from the media, technology, and AI sectors. Our Advisory Board brings together global leaders, policymakers, experts, and entrepreneurs from across countries and the political spectrum.

Founding team:

Board ChairIngmar Rentzhog
CEOAnna Zeiter
Chief Commercial OfficerJohan Sundstrand
Chief Marketing OfficerHogir Aslan
Chief Technology OfficerMario Nakic
Chief Creative OfficerPetter Körnemark

W is built on the open AT-Protocol, a global standard for interoperable social networking. This allows your posts and content to work across apps, rather than being locked into a single platform.

Your data belongs to you. W only collects what is necessary to operate the service. All data is processed within the EU under GDPR.

Your data is hosted by W on a Personal Data Server (PDS) in the EU, controlled by a European company.

Yes. Your posts on W are public by default, making conversations open and visible to the world. W is built on the open, global AT-Protocol.

The people
behind W.

W is built by a pan-European team of experienced entrepreneurs and investors from the media, technology, and AI sectors. Our Advisory Board brings together global leaders, policymakers, experts, and entrepreneurs from across countries and the political spectrum.

Ingmar Rentzhog

Chairman of the Board

Founder, We Don’t Have Time

Bringing founder experience from building global communities around trust and climate action.

Mario Nakic

Chief Technology Officer

Tech entrepreneur with 15+ years architecting digital platforms and scaling SaaS. Co-Founder and CTO of We Don't Have Time, now leading product, engineering, and platform strategy as Co-Founder and CTO at W.

Petter Körnemark

Chief Creative Officer

Designer with 20+ years’ experience across brands, products, UI/UX, and marketing. Chief Creative Officer at We Don’t Have Time, now leading design, product development, and platform strategy at W.

Johan Sundstrand

CCO & Co-Founder

Serial entrepreneur with 20+ years building and scaling SaaS and platform businesses. Former Founder & CEO of Phyron AB. Now leading revenue, media partnerships, and commercial strategy at W.

Anna Zeiter

CEO & Co-Founder

Ex-eBay

Experienced international C-level executive. Former Vice President and Board Member of eBay International. Board Member of Modern Times Group (MTG). Professor for Data and AI Law. PhD in Free Speech.

Hogir Aslan

CMO & Co-Founder, W Social

Entrepreneur and marketing executive with 15+ years’ experience driving growth and brand strategy for global brands.

Tommy Androff

CEO Trust Anchor group/ID Verification

Advisory board member

Founder Paiwise | AI, Digital Identity & Web3 Infrastructure Builder | Smart Payments & Digital Assets Entrepreneur | Stockholm School of Economics Executive Education

Yariv Adan

Former AI Lead Google, Managing Partner Ellipsis VC

Advisory board member

Former Senior Director Product Management Google | Co-Founder Google Assistant & Google Lens | Lead PM Conversational AI & Generative AI Google Cloud | AI, Machine Learning & Product Innovation Leader

Cristina Caffara

Chair of EuroStack Initiative

Advisory board member

Competition Economist & Antitrust Expert | Managing Partner Keystone Europe | Convener CEPR Competition RPN | Honorary Professor UCL | DG GROW Fellow | Tech & Digital Markets Policy Leader | Keynote Speaker & Moderator

Elizabeth Denham

Former UK Information Commissioner

Advisory board member

Chair Jersey Data Protection Authority | Former Privacy Commissioner of British Columbia | Global Data Protection & Digital Regulation Leader | CBE | International Privacy Policy Expert

Sandrine Dixson-Declève

Honorary President of Club of Rome

Advisory board member

Executive Chair Earth4All | Founder System Transformation Hub | Sustainability & Systems Change Leader | Author Earth for All | Board Member & Policy Advisor | Speaker & Professor | Planetary Boundaries & Wellbeing Economy Architect

Ellie Fokas-Schuettinger

Founding Partner, Pinecone Ventures

Advisory board member

Venture Studio Builder | Co-Creation & Scaling Impact Ventures | Former Venture Manager Hidden Dreams | Finance, Operations & Growth Leader | Startup & Ecosystem Builder

Benny Krönfeldt

Former Head of Security, Saab

Advisory board member

VP & Chief Security Officer Saab Australia | NATO & Military Systems Expertise | Aerospace & Strategic Operations Leader

Christophe Leclercq

Co-Founder Europe MédiaLab / EurActiv

Advisory board member

Founder Europe MédiaLab: Founder Euractiv & Europe MediaLab | Trusted European Platforms (TEPs) Initiator | Digital Media & Corporate Governance Leader | Former McKinsey Consultant | EU Competition Policy & Media Innovation Expert | Journalism & European Democracy Advocate

Pär Nuder

Former Swedish Minister for Finance

Advisory board member

Board Member & Senior Advisor | Private Equity & Strategy | Chairman | Public Policy & Economic Leadership

Kristina Persson

Former Swedish Minister for Strategic Development and Nordic Cooperation

Advisory board member

Founder Global Challenge Think Tank | Former Deputy Governor Swedish Central Bank | Economist | Sustainability & Futures Policy Leader | Board Member & Strategic Advisor

Marc Placzek

Former Chief Privacy Officer PayPal, Chief Privacy Officer Tools for Humanity

Advisory board member

Board-Level Global Data, Privacy & AI Executive | Privacy & Digital Trust Expert | Data Governance | AI & Ethics | Board Advisor | Public Speaker | Lawyer

Erik Ringertz

Founder & former Netlight CEO

Advisory board member

Founder Culture Capital Studios | Tech Consulting & Digital Transformation Leader | Caring Investor & Board Advisor | Organizational Culture & People-Centric Leadership Expert

Philipp Rösler

Former German Vice Chancellor and Minister for Economics and Technology

Advisory board member

Former Federal Minister of Economics & Health | World Economic Forum Leader | Board Member & Strategic Advisor | Global Business & Policy Expert

Louisa Specht-Riemenschneider

German Federal Data Protection Commissioner

Advisory board member

Federal Data Protection Commissioner Germany | Data Protection, AI & Digital Regulation Expert | University of Bonn | EU Digital Policy Leader

Thomas Süssli

Former Swiss Chief of Armed Forces

Advisory board member

Cyber Defence & National Security Leader | Former Banking & IT Executive | Military Transformation & Strategic Leadership Expert

Philipp Willigmann

CEO & Founder, UU-Path & CVC / Open innovation Ecosystem

Advisory board member

Venture Partner & Board Advisor | Former Deloitte Monitor Deloitte Senior Manager | Corporate Venture Capital & Digital Transformation Expert | IMD Board Governance Certified

Travis LeBlanc

BoarGlobal Co-Chair cyber,/data/privacy at Cooley; ex-FCC enforcer

Advisory board member

Former FCC Enforcement Bureau Chief | Privacy & Cybersecurity Law Leader | Former Senior Advisor California AG Kamala Harris | Privacy & Civil Liberties Oversight Board Member

Harvey Jang

Chief Privacy Officer, Cisco

Advisory board member

IAPP Board of Directors and Certification Instructor: AI Governance Professional, CIPP-EU, US, and Technologist

Public Beta starts on June 17.

Apply now and secure your handle.