W Social
Hosted in Europe
Built on the open AT-Protocol
Verified human users

Trust Your Feed.

We are building W - a social media platform made in Europe, for the world. Governed by European law, data hosted on European infrastructure, and designed for conversations among humans around the world.

Public Beta launch starts on June 17, 16:00 CET secure your handle now

Dan Rosenholm
danrosenholm.wsocial.eu13m ago

Sloth bear (Melursus ursinus) in Satpura National Park in Madhya Pradesh on January 29. Up to 1.8 meters long. Males can have a weight around 80–145 kg and females be somewhere between 55–95 kg. #india #nationalpark #wildlifephotography #slothbear

Sloth bear in Satpura National Park
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Ingmar Rentzhog
ingmar.wsocial.eu23h ago

U.S. Energy Secretary Chris Wright says he’s “thrilled” to end federal support for new wind and solar projects after 35 years. Meanwhile, the U.S. still provides around $30 billion a year in direct subsidies and tax breaks to the fossil fuel industry. Interesting priorities. 🤔

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We Don't Have Time
wedonthavetime.wsocial.eu12h ago

"Energy efficiency isn't just about saving on your bill; it's electricity you can free up for electrification." 💡 Mario Giordano, Signify, dives into the multiple benefits of efficient lighting at the @iea.org Energy Efficiency Conference 📺 July 6 & 7 on wedonthavetime.org/events/iea2026

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Ingmar Rentzhog
ingmar.wsocial.eu23h ago

My latest Forbes article. I dig into why the EU could soon allow companies expanding oil and gas to qualify for sustainable funds and why the July 15 vote in the European Parliament matters. www.forbes.com/sites/we-don...

EU Council Lets Oil Expansion Qualify For Sustainable Funds
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Anna Zeiter
anna.wsocial.eu23h ago

The letter W stands for many cool things. This weekend for water, wind and waves. Greetings from the Atlantic ocean! 😎⛵️👋🏻 #WeLoveW

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António Costa
eucopresident.consilium.europa.eu1 day ago

Heureux d’être à Avignon pour l’ouverture de l’un des plus grands festivals de théâtre au monde. Depuis près de 80 ans, le Festival d’Avignon est un rendez-vous incontournable de la culture européenne.

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Anne Applebaum
anneapplebaum.wsocial.eu23h ago

From @thetimes.com "The Reform UK leader did not declare benefits including staff, security and housing by crypto-gambler George Cottrell" www.thetimes.com/uk/politics/...

Revealed: Nigel Farage secretly funded by convicted criminal
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Mayor of London, Sadiq Khan
london.gov.uk2h ago

The UKHSA has issued an Amber heat-health alert for London from Wednesday to Sunday. Please stay safe during the hot weather. Not everyone copes well in the heat, so check in on older neighbours, friends and family, young children and anyone who may find it difficult to manage.

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Ursula von der Leyen
vonderleyen.ec.europa.eu23h ago

A Europa está com Portugal e os seus cidadāos que, uma vez mais, fazem face a devastadores incêndios florestais. 118 bombeiros e 45 veículos provenientes de 🇪🇸 chegaram ontem à noite. Hoje, aeronaves da #rescEU provenientes de 🇮🇹 e 🇪🇸 juntam-se à resposta. Isto é solidariedade em ação.

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Anna Zeiter
anna.wsocial.eu23h ago

Good morning! Finally the most important person ever has arrived on W. My mum!! She got by far the best handle! 🤩😂😄❤️@mama.wsocial.eu

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Mayor of London, Sadiq Khan
london.gov.uk8h ago

The latest edition of TfL’s Tube map has just dropped. The new edition with striking artwork by Ellen Gallagher encourages people to look beyond the familiar network and discover the capital’s rich maritime past. Watch out for the new map at a station near you.

Tube map updated to showcase London's maritime past
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We Don't Have Time
wedonthavetime.wsocial.eu5h ago

🟢Watch now: How can energy efficiency accelerate affordability, security & industrial competitiveness? Tune in for exclusive content from the @iea.org 11th Global Conference on Energy Efficiency in Montreal, Canada. www.youtube.com/watch?v=QNWg...

IEA 11th Annual Global Conference on Energy Efficiency - Day 1
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Anne Applebaum
anneapplebaum.wsocial.eu1h ago

The US strikes against small boats have not stopped any significant drug smuggling. From @theatlantic.com www.theatlantic.com/national-sec...

The Results Are In On Trump’s Boat Strikes Campaign
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Roberta Metsola
president.europarl.europa.eu2h ago

Tonight, @europarl.europa.eu held a moment of silence for the earthquake victims in Venezuela. Europe continues to stand with Venezuela, by deploying rescue teams, delivering aid, and supporting recovery efforts 🇪🇺🇻🇪

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Anne Applebaum
anneapplebaum.wsocial.eu23h ago

Read JD Vance, writing in @theatlantic.com , from 2016. Ask yourself: was he right? www.theatlantic.com/politics/arc...

Opioid of the Masses (From 2016)
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Mayor of London, Sadiq Khan
london.gov.uk4h ago

Access to good data helps power better public services. In London Data Week, City Hall has added more than 15,000 datasets to our new-generation digital platform, making it easier for businesses, researchers & communities to access the information they need. dfl.london.gov.uk

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Ursula von der Leyen
vonderleyen.ec.europa.eu8h ago

Alors que des incendies ravagent le sud de la France, l'Europe se mobilise. Nous avons déployé quatre avions bombardiers d'eau de notre flotte RescEU.

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Ingmar Rentzhog
ingmar.wsocial.eu23h ago

One thing I really like about W is the community we're building together. People are friendly, curious, and genuinely willing to have thoughtful conversations, even when they don't agree. Let's keep it that way. What has your experience on W been like so far?

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Mayor of London, Sadiq Khan
london.gov.uk5h ago

Pride is a celebration, but it should also be a wake-up call. At moments when our LGBTQIA+ friends, family and neighbours are under attack, I’m urging Londoners to stand alongside them more visibly and vocally than ever. My piece for LBC ⬇️

I’m urging Londoners to stand alongside their LGBTQIA+ neighbours more loudly than ever, writes Sadiq Khan | LBC
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We Don't Have Time
wedonthavetime.wsocial.eu12h ago

"Heat pumps & EVs use 3 to 4 times less energy than their fossil counterparts." ⚡ Jérôme Bilodeau, @iea.org, on why 30 countries are boosting efficiency & electrification to improve energy security & affordability. 📺 Watch more from the IEA Conference, July 6 & 7: wedonthavetime.org/events/iea2026

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Mayor of London, Sadiq Khan
london.gov.uk7h ago

A boost for London football ⚽ We're partnering with the Premier League on a new £1.2m Stewarding Academy to train 1,500 Londoners, help 1,000 into jobs, raise safety standards, and support the matchday experience.

A high-visibility yellow stewarding vest with the headline "A Standout Partnership". The text reads: "The Mayor of London and the Premier League are joining forces to develop and enhance London's stewarding community. Standing out for stewarding." The May
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Hannah Grace Carter
hpod16.wsocial.eu2h ago

New YouTube short from #MadeInEurope just dropped. This one's about working abroad, and features my work-bestie, Quincy! www.youtube.com/shorts/YCQz4...

How to Work Anywhere in Europe 💼🇪🇺
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Simon Hedqvist
segelman.wsocial.eu5h ago

A normal Tuesday at W growth team. Heads down, building the European alternative #Wsocial @aimaster.wsocial.eu @miranaslan.wsocial.eu @age.wsocial.eu

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Isabel Arens
isabel-arens.wsocial.eu23h ago

What a 💚🤍 color match @wsocial.eu #WSocial #Feder 🕊

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Anna Zeiter
anna.wsocial.eu23h ago

We are beyond thrilled to welcome the first football club to @wsocial.eu: The Cork City Football Club! @corkcityfc.wsocial.eu ⚽️🇮🇪

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Want to see more?

Trending topics.

Get out of your bubble. See what others are talking about, and engage beyond what the algorithm chooses to show you.

  1. 1

    Human Rights Democracy

    197 posts
  2. 2

    Israel Palestine

    170 posts
  3. 3

    Ukraine War

    153 posts
  4. 4

    UK Politics

    88 posts
  5. 5

    NATO Security

    61 posts

Where is Europe talking?

We mapped the social media activity of over 10,000 public voices across Europe to see which platforms they use as their primary communication channels. The findings highlights our dependency on non-europeans companies.

Explore the data

Real people.

Privacy first.

We believe in the need for a global, trusted social media platform owned, run, and hosted in Europe. W is built on verified human users, transparency, privacy, and free speech.

W Identity

W verifies users through a separate app, W Identity. The decentralised W Identity app ensures full privacy. No personal identity data leaves your device unless you choose to share it

Your data is yours.

You can be verified as a human anonymously, or choose to share your real name. Your identity is yours. Always.

You identify yourself through W Identity, a separate app that scans your passport or national identity card and verifies you directly on your own device. You stay in control of what you share with other apps and services. Your ID data is stored only on your device unless you choose to share specific parts of it.

W gives you two options: appear with your full name or verified as a human anonymously. In both cases, you verify through W Identity, so W can confirm that you are a real, unique person. If you choose to stay anonymous, your full identity stays private, while verified attributes such as age verification and nationality help build trust and reduce fake accounts.

Access to your W Social account is controlled by a secure list of approved devices. If you lose one of these devices, it can be disconnected from your W Social account. Disconnecting a device will prevent it from accessing your account. You can then re-verify on a new device.

Part of something bigger.

W is built on the AT-Protocol, an open standard for global social networking.

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in the network.

W in media.

Answers to your Questions.

W is a fresh and safe digital space for the latest news, exchange of opinions, and fun, inspiring content. A social media platform built in Europe for the world. We only allow humans. We believe trust should be earned and have designed our platform from the start with privacy and data protection in mind. We prioritise authenticity, safety, and free speech, in compliance with EU regulations.

  • Only real humans can share content – every account is verified
  • Privacy by design – your identity remains private if you wish so
  • Decentralization – your content can interact across the open AT-Protocol

W Social AB is a limited company incorporated in Sweden. It is built by a pan-European team of experienced entrepreneurs and investors from the media, technology, and AI sectors. Our Advisory Board brings together global leaders, policymakers, experts, and entrepreneurs from across countries and the political spectrum.

Founding team:

Board ChairIngmar Rentzhog
CEOAnna Zeiter
Chief Operating OfficerLisa Letteriello
Chief Commercial OfficerJohan Sundstrand
Chief Marketing OfficerHogir Aslan
Chief Technology OfficerMario Nakic
Chief Creative OfficerPetter Körnemark

W is built on the open AT-Protocol, a global standard for interoperable social networking. This allows your posts and content to work across apps, rather than being locked into a single platform.

Anyone aged 18 or over can join. You need to verify your identity to start posting and commenting. Organisations and companies are also welcome with a dedicated organisational account.

All answers

The people
behind W.

W is built by a pan-European team of experienced entrepreneurs and investors from the media, technology, and AI sectors. Our Advisory Board brings together global leaders, policymakers, experts, and entrepreneurs from across countries and the political spectrum.

Ingmar Rentzhog

Chairman of the Board

Founder, We Don’t Have Time

Bringing founder experience from building global communities around trust and climate action.

Mario Nakic

Chief Technology Officer

Tech entrepreneur with 15+ years architecting digital platforms and scaling SaaS. Co-Founder and CTO of We Don't Have Time, now leading product, engineering, and platform strategy as Co-Founder and CTO at W.

Petter Körnemark

Chief Creative Officer

Designer with 20+ years’ experience across brands, products, UI/UX, and marketing. Chief Creative Officer at We Don’t Have Time, now leading design, product development, and platform strategy at W.

Jan Scherman

Journalist, Author & Documentary Filmmaker

Advisory board member

Former CEO TV4 | Part of the Launch Team of TV4 | Former Sveriges Television & Sveriges Radio Journalist | Democracy & Freedom of Expression Advocate | Producer of Democracy-Focused Documentary Films | Recipient of the Stora Journalistpriset | Recipient of Torgny Segerstedts Frihetspenna

Georgi Ganev

Investor, Board Member and Former CEO of Kinnevik

Advisory board member

Technology Investor | Former CEO Kinnevik | Former CEO Dustin | Digital Transformation Leader | Venture Capital & Entrepreneurship Advocate | Board Member & Advisor

Johan Sundstrand

CCO & Co-Founder

Serial entrepreneur with 20+ years building and scaling SaaS and platform businesses. Former Founder & CEO of Phyron AB. Now leading revenue, media partnerships, and commercial strategy at W.

Anna Zeiter

CEO & Co-Founder

Ex-eBay

Experienced international C-level executive. Former Vice President and Board Member of eBay International. Board Member of Modern Times Group (MTG). Professor for Data and AI Law. PhD in Free Speech.

Hogir Aslan

CMO & Co-Founder, W Social

Entrepreneur and marketing executive with 15+ years’ experience driving growth and brand strategy for global brands.

Tommy Androff

CEO Trust Anchor group/ID Verification

Advisory board member

Founder Paiwise | AI, Digital Identity & Web3 Infrastructure Builder | Smart Payments & Digital Assets Entrepreneur | Stockholm School of Economics Executive Education

Yariv Adan

Former AI Lead Google, Managing Partner Ellipsis VC

Advisory board member

Former Senior Director Product Management Google | Co-Founder Google Assistant & Google Lens | Lead PM Conversational AI & Generative AI Google Cloud | AI, Machine Learning & Product Innovation Leader

Elizabeth Denham

Former UK Information Commissioner

Advisory board member

Chair Jersey Data Protection Authority | Former Privacy Commissioner of British Columbia | Global Data Protection & Digital Regulation Leader | CBE | International Privacy Policy Expert

Sandrine Dixson-Declève

Honorary President of Club of Rome

Advisory board member

Executive Chair Earth4All | Founder System Transformation Hub | Sustainability & Systems Change Leader | Author Earth for All | Board Member & Policy Advisor | Speaker & Professor | Planetary Boundaries & Wellbeing Economy Architect

Ellie Fokas-Schuettinger

Founding Partner, Pinecone Ventures

Advisory board member

Venture Studio Builder | Co-Creation & Scaling Impact Ventures | Former Venture Manager Hidden Dreams | Finance, Operations & Growth Leader | Startup & Ecosystem Builder

Benny Krönfeldt

Former Head of Security, Saab

Advisory board member

VP & Chief Security Officer Saab Australia | NATO & Military Systems Expertise | Aerospace & Strategic Operations Leader

Christophe Leclercq

Co-Founder Europe MédiaLab / EuroActiv

Advisory board member

Founder Europe MédiaLab: Founder EuroActiv & Europe MediaLab | Trusted European Platforms (TEPs) Initiator | Digital Media & Corporate Governance Leader | Former McKinsey Consultant | EU Competition Policy & Media Innovation Expert | Journalism & European Democracy Advocate

Pär Nuder

Former Swedish Minister for Finance

Advisory board member

Board Member & Senior Advisor | Private Equity & Strategy | Chairman | Public Policy & Economic Leadership

Kristina Persson

Former Swedish Minister for Strategic Development and Nordic Cooperation

Advisory board member

Founder Global Challenge Think Tank | Former Deputy Governor Swedish Central Bank | Economist | Sustainability & Futures Policy Leader | Board Member & Strategic Advisor

Marc Placzek

Former Chief Privacy Officer PayPal, Chief Privacy Officer Tools for Humanity

Advisory board member

Board-Level Global Data, Privacy & AI Executive | Privacy & Digital Trust Expert | Data Governance | AI & Ethics | Board Advisor | Public Speaker | Lawyer

Erik Ringertz

Founder & former Netlight CEO

Advisory board member

Founder Culture Capital Studios | Tech Consulting & Digital Transformation Leader | Caring Investor & Board Advisor | Organizational Culture & People-Centric Leadership Expert

Philipp Rösler

Former German Vice Chancellor and Minister for Economics and Technology

Advisory board member

Former Federal Minister of Economics & Health | World Economic Forum Leader | Board Member & Strategic Advisor | Global Business & Policy Expert

Thomas Süssli

Former Swiss Chief of Armed Forces

Advisory board member

Cyber Defence & National Security Leader | Former Banking & IT Executive | Military Transformation & Strategic Leadership Expert

Philipp Willigmann

CEO & Founder, UU-Path & CVC / Open innovation Ecosystem

Advisory board member

Venture Partner & Board Advisor | Former Deloitte Monitor Deloitte Senior Manager | Corporate Venture Capital & Digital Transformation Expert | IMD Board Governance Certified

Travis LeBlanc

Partner Cooley, Member of U.S. Privacy and Civil Liberties Oversight Board

Advisory board member

Former FCC Enforcement Bureau Chief | Privacy & Cybersecurity Law Leader | Former Senior Advisor California AG Kamala Harris | Privacy & Civil Liberties Oversight Board Member

Harvey Jang

Chief Privacy Officer, Cisco

Advisory board member

IAPP Board of Directors and Certification Instructor: AI Governance Professional, CIPP-EU, US, and Technologist

Public Beta starts on June 17.

Apply now and secure your handle.