W is a fresh and safe digital space for the latest news, exchange of opinions, and fun, inspiring content. A social media platform built in Europe for the world. We only allow humans. We believe trust should be earned and have designed our platform from the start with privacy and data protection in mind. We prioritise authenticity, safety, and free speech, in compliance with EU regulations.

• Only real humans can share content – every account is verified
• Privacy by design – your identity remains private if you wish so
• Decentralization – your content can interact across the open AT-Protocol

W Social AB is a limited company incorporated in Sweden. It is built by a pan-European team of experienced entrepreneurs and investors from the media, technology, and AI sectors. Our Advisory Board brings together global leaders, policymakers, experts, and entrepreneurs from across countries and the political spectrum.

W is built on the open AT-Protocol, a global standard for interoperable social networking. This allows your posts and content to work across apps, rather than being locked into a single platform.

Anyone aged 18 or over can join. You need to verify your identity to start posting and commenting. Organisations and companies are also welcome with a dedicated organisational account.

Yes. You may browse all public content without verification. Posting, commenting, messaging, and interacting with other users requires identity verification.

ID data is used only during the identification process, after that the data will be deleted.

Your data belongs to you. W only collects what is necessary to operate the service. All data is processed within the EU under GDPR.

Your data is hosted by W on a Personal Data Server (PDS) in the EU, controlled by a European company.

Yes. Your posts on W are public by default, making conversations open and visible to the world. W is built on the open, global AT-Protocol.

Yes. W is a privately held, for-profit company incorporated in Stockholm. There is currently no advertising on the platform. Data is used only to operate the platform, ensure security, and prevent fraud. Future advertising will be introduced in full compliance with GDPR, DSA, and other EU regulations — meaning no undesired profiling based on your personal data.

No. W is a privately funded company backed by private investors. We have not received any funding or investment from the European Union or any other European institution, nor have we paid any European institution for support or endorsement.

W is built on the AT Protocol, an open-source framework for interoperable social media. This allows compatible applications and services to communicate across a shared network and gives users greater freedom to choose where and how they participate. Like other services built on the AT Protocol, W consists of several different components. Some are based on open-source software, some are developed specifically for W, and some are licensed from third-party technology providers. W itself is not currently a fully open-source application, and technology developed specifically for W will not automatically be published as open source. During W’s early development, the repositories we forked were publicly accessible and were later made private while we reviewed security, privacy, licensing, intellectual-property, documentation and commercial considerations. W will republish the forked repositories, with improvements, integrations, bug fixes and technical documentation when they have been properly reviewed and are ready for responsible release. W will comply fully with all applicable open-source licences. Our commitment is to support open standards, interoperability and meaningful user choice, contribute responsibly to the AT Protocol ecosystem, and continue building a secure, sustainable and distinctive service.

The AT Protocol is designed to support account portability, and W has no intention of locking users into its service. During the public beta, migration is not yet available through a self-service portal. Migration may require technical assistance, and the exact process will depend on the service from which the account is moving and the service receiving it. Identity, public content and social connections may be portable, but application-specific functionality, settings, moderation preferences and certain other information may not transfer between services. Our goal is to make leaving W as straightforward as joining it. Please contact our support team for information about currently available migration options.

W operates European owned infrastructure for key parts of its service, including Personal Data Server (PDS) infrastructure, moderation services and other platform components. W is also developing and operating its own AppView infrastructure. During the public beta, however, some user experiences and services may continue to rely on shared or third-party AT Protocol infrastructure, including components originally developed by Bluesky. We are continuing to strengthen W’s own infrastructure and will provide more technical information as the architecture develops. Specific hosting and data-processing arrangements are described in W’s privacy information and should be understood in relation to the particular service involved.

W and Bluesky are independent services built on the same open AT Protocol network. This creates opportunities for interoperability while allowing each service to develop its own features, policies, infrastructure and user experience. W is specifically focused on verified-human participation, reducing fake accounts and automated manipulation, European digital governance, and tools that help people understand what is happening beyond their existing social bubble. W is also developing its own product functionality, including discovery, trends, identity and trust features. Some of this technology is specific to W and will remain proprietary. Users who prefer another compatible AT Protocol service should remain free to choose it. We believe that open networks become stronger when users have meaningful alternatives rather than being locked into a single application.