Updated
The conversation belongs to humans
Social media changes how humanity talks. It connects billions of us. It also fills the public conversation with bots, filter bubbles, engineered polarisation and machines pretending to be people. And we have stopped talking with people who see the world differently.
We are building W so that we can talk to each other again: real people, real dialogue, and trust in who is on the other side of the conversation. Civilised, even when we disagree. Because we are all humans first. And we believe that people generally mean well.
This is our constitution
Ten articles that guide everything we do. They apply to everyone on W.
We connect humans
We connect humans in the digital space. Behind every verified human account is a real person. This way, users know that there is another human being on the other side of the conversation.
We are open to everyone
We are open to everyone. Every adult can join W, regardless of characteristics such as their racial or ethnic origin, citizenship, gender, sexual orientation or disability. And regardless of their religious, philosophical or political convictions. And we keep working to make W accessible to everyone who wants to take part.
We embrace freedom of expression
We embrace freedom of expression. Freedom of expression is an essential cornerstone of democracy because it empowers people to share ideas openly, challenge injustice and hold leaders accountable. Freedom of expression has limits, especially to protect the rights of others. This is why we set clear limits: no threats, no harassment, no discrimination, no pornography, no incitement to violence, and no other content that is illegal under the laws that govern us. The full details of what this means in practice will be set out in our Community Guidelines, which will be published ahead of the public launch.
We promote dialogue
W promotes open and civilised dialogue across society. W’s aim is to decrease polarisation by designing a public space for a civilised, society-wide dialogue that resists algorithmic polarisation and outrage driving mainstream networks.
We protect privacy
We protect the privacy of our users. Privacy is another core pillar of democracy because it gives individuals personal autonomy and protection from governmental or corporate surveillance, which is required to speak and interact freely. This is why we allow users to join anonymously and do not store ID information without consent after the completion of the verification process.
We protect minors
We protect minors, especially by limiting their exposure to age-inappropriate content and digital addiction during their development. To meet legal requirements across the jurisdictions where we operate, W currently requires users to be at least 18 years old to create an account.
We follow the rule of law
We follow the rule of law. W is a Swedish company, governed by Swedish and European law. Sometimes the laws of other countries bind us too. The details are in our Terms of Use, our Privacy Notice and our Community Guidelines, which will be published ahead of the public launch.
We are independent
We are independent. No advertiser, investor or political movement has a veto over the conversation. Our principles and rules are public and we apply them openly. The same independence belongs to our users. They can move between platforms on the AT Protocol whenever they like, and take their posts and followers with them.
We are made in Europe, for the world
We are made in Europe, for the world. W's servers and your account data are hosted in Europe; public posts are, by design, globally visible across the open AT Protocol. We welcome users from all countries around the world.
We build W together with you
We build W together with you. This constitution is not finished, and neither is W. We publish our rules, we explain any material changes, and we listen when our users tell us how we can improve.
How do we keep these promises?
When W opens to the public, we will publish our full guidelines, so everyone can read the rules before joining the platform. Every quarter, we will host an open town hall live broadcast where our community asks questions and helps us shape those rules. When the rules change, we will show what has changed and explain why.