W Social
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Hosted in Europe
Built on the open AT-Protocol
Verified human users

Trust Your Feed.

We are building W - a social media platform made in Europe, for the world. Governed by European law, data hosted on European infrastructure, and designed for conversations among humans around the world.

Public Beta launch starts on June 17, 16:00 CET secure your handle now

heiseonline
heise.de2h ago

Ist ein Weg in die digitale Souveränität möglich? Langsam zeichnet sich ab, welche Ansätze wie ineinandergreifen könnten, um eine Wirkung zu entfalten. #Digitale Souveränität

Missing Link: Europa im Souveränitätsdreieck
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Ingmar Rentzhog
ingmar.wsocial.eu1 day ago

One year ago I sat in the control room of Sweden’s first nuclear reactor, deep beneath KTH in Stockholm. This morning I stood in front of a fusion reactor at the same university. #Novatron Different technology. Different era. The same human drive to explore what’s possible #MakeScienceGreatAgain

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Chris Blackbird
chris.wsocial.eu23h ago

Aviation, shipping, finance, cell towers: all running on one weak signal from space. A Russian satellite has been intermittently disrupting GPS across Europe since 2019. The lead researcher can no longer say it's accidental. The fix is a terrestrial backup we haven't built youtu.be/tz23G_UXCGA?...

Something is jamming GPS over Europe. Here's what we found
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Isabel Arens
isabel-arens.wsocial.eu1 day ago

2026 🌎 What a Time! The oil energy shock results in higher costs for transport, workers and thus goods. The financial and economical markets dominated by global trade and oil suffers. Consumer will pay the price. #FinancialTimes #Renewableenergy 🌞 is the answer. 🙏🕊 #Peace for the Middle East!

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Johannes Luiga
johannes.wsocial.eu7h ago

Celebrating Swedish National Day this weekend with strawberries and enjoying the first swim🇸🇪😊 Proud to live in Sweden and Europe with open societies, freedom & democracy. Let’s never take those liberties for granted

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Hannah Grace Carter
hpod16.wsocial.eu1 day ago

Check out one of our latest YouTube shorts from #MadeInEurope! This one is about reporting illegal content online. And I have to say my colleague Radu is a great actor! m.youtube.com/shorts/1AG-S...

How to report illegal content in 3 steps
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Anna Zeiter
anna.wsocial.eu1 day ago

Wow - interesting thought! What is your opinion? www.cnbc.com/amp/2026/06/...

Finland's president says EU should expand to 40 states — including Canada
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Fiona Stoffer
fio.wsocial.eu23h ago

Hard to imagine a better office for writing the next novel.

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Beate Meinl-Reisinger
beate.neos.eu3h ago

Die Ausweitung der israelischen Offensive im Libanon besorgniserregend. Die Ankündigung von Angriffen auf Beirut verurteilen wir scharf. Das ist ein massiver Bruch des Waffenstillstands und eine weitere Eskalation.

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Ingmar Rentzhog
ingmar.wsocial.eu7h ago

For every dollar the world invests in fossil fuels today, it invests nearly two in clean energy. Despite record political backlash, the money keeps moving in one direction, and it is not the direction the headlines suggest. www.forbes.com/sites/we-don...

Clean Energy Is Outspending Fossil Fuels Nearly Two To One
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Chris Blackbird
chris.wsocial.eu1 day ago

For the pet lovers 🐶: For around €100 you could buy a translator for your pet. Chinese startup launches pet translator with '95% accuracy'. “10,000 Pre-Orders Placed Despite No Published Research” since May 1st. www.msn.com/en-in/lifest... #pets #MengXiaoyi

Chinese Startup Launches Pet Translator With '95% Accuracy', Internet Says ‘AI Barely Understands Humans’
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Ingmar Rentzhog
ingmar.wsocial.eu23h ago

Look what I found. For years, this bird has been waiting. On June 17, we set it free. 🕊️ Join us in Brussels: wlaunch.confetti.events

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Mayor of London, Sadiq Khan
london.gov.uk13h ago

The manosphere is having a worrying impact on our boys and young men. Misogyny is spreading like wildfire, and social media algorithms are making it worse. If social media companies can't guarantee young people’s safety, then we have to take action.

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Raphaël Guintoli
raphaelguintoli.wsocial.eu19h ago

Most #marketing #dashboards track impressions and #reach. These are vanity metrics. They prove your #ad rendered, but they don't prove your #brand made a dent in your customer’s memory. 🌐https://tinyurl.com/yy8x9vus

Beyond the Vanity: Why Your Brand Awareness Metrics Are Lying to You
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Raphaël Guintoli
raphaelguintoli.wsocial.eu1 day ago

#Omni, Pics, and a #Big Search #Overhaul: Everything You Missed at #Google I/O 2026 | tinyurl.com/5ct3nemj

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Anna Zeiter
anna.wsocial.eu19h ago

Here some data about the impact of the Iran war: www.cnbc.com/2026/06/07/i...

100 days of the Iran war: How global markets and the economy have been affected, in charts
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Mayor of London, Sadiq Khan
london.gov.uk11h ago

Strengthening ties with Africa is how we unlock new investment, create jobs, and drive long-term growth in London and beyond. The first-ever London-Africa Business Summit laid the groundwork for what comes next. www.msn.com/en-xl/africa...

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António Costa
eucopresident.consilium.europa.eu3h ago

Full solidarity and support to Romania following the drone explosion in the port of Constanta this morning. This is the third significant security incident in Romania in recent weeks. These incidents are a direct consequence of Russia’s war of aggression against Ukraine.

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Chris Blackbird
chris.wsocial.eu1 day ago

#Monako Glass launched yesterday: smart glasses running Claude Code, “the first wearable Linux computer”. Easy to imagine working. Easy to imagine joining the Humane Pin graveyard. Privacy, battery, cameras - unanswered. Interested, not pre-ordering. youtu.be/E2LFzun60RE www.monako.ai

Introducing Monako Glass: Wearable Linxus Computer, Future of Vibe Coding
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Mayor of London, Sadiq Khan
london.gov.uk8h ago

We’re only days away from the first ball being bowled at the ICC Women’s T20 World Cup. This afternoon, Waterloo Bridge was transformed into a cricket pitch to celebrate. It’s another great summer for women’s sport in London as we host the semi-finals at The Oval and the final at Lord’s. 🏆

Two women play cricket outdoors
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Anna Zeiter
anna.wsocial.eu12h ago

I love Europe and I love sailing! ⛵️ This weekend I crewed in the Solaris Cup race in beautiful Sardinia. 70 boats from 12 European countries were competing. Good winds and even more fun! Our boat was helmed by the Head of the Swiss National Sailing Team, Christian Scherrer. We made the podium! 💪🏻🥉

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We Don't Have Time
wedonthavetime.wsocial.eu1 day ago

Today We Don't Have Time investor network #MoveTheMoney visited the Novatron Fusion Plasma Platform at KTH in Stockholm. Fusion energy is progressing faster than many people realize. The coming decade could bring some surprising breakthroughs. #fusionpower

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Anna Zeiter
anna.wsocial.eu1 day ago

Even time for some sightseeing in Prague! 🤩 Full experience with the music below! 🎶👇🏻 open.spotify.com/track/6cquW7...

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Anna Zeiter
anna.wsocial.eu1 day ago

Petr Pavel (President of Czech Republic 🇨🇿) checking out some German 🇩🇪 cars…😊

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Mats Pellbäck Scharp
matsps.wsocial.eu7h ago

Another fantastic morning walk with the dog

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Want to see more?

Trending topics.

Get out of your bubble. See what others are talking about, and engage beyond what the algorithm chooses to show you.

  1. 1

    Israel Palestine

    315 posts
  2. 2

    Ukraine War

    112 posts
  3. 3

    Human Rights Democracy

    54 posts
  4. 4

    Iran Nuclear

    52 posts
  5. 5

    Russia

    50 posts

In celebration of Europe Day May 9th

Where is Europe talking?

We mapped the social media activity of over 10,000 public voices across Europe to see which platforms they use as their primary communication channels. The findings highlights our dependency on non-europeans companies.

Explore the data

Real people.

Privacy first.

We believe in the need for a global, trusted social media platform owned, run, and hosted in Europe. W is built on verified human users, transparency, privacy, and free speech.

W Identity

W verifies users through a separate app, W Identity. The decentralised W Identity app ensures full privacy. No personal identity data leaves your device unless you choose to share it

Your data is yours.

You can be verified as a human anonymously, or choose to share your real name. Your identity is yours. Always.

You identify yourself through W Identity, a separate app that scans your passport or national identity card and verifies you directly on your own device. You stay in control of what you share with other apps and services. Your ID data is stored only on your device unless you choose to share specific parts of it.

W gives you two options: appear with your full name or verified as a human anonymously. In both cases, you verify through W Identity, so W can confirm that you are a real, unique person. If you choose to stay anonymous, your full identity stays private, while verified attributes such as age verification and nationality help build trust and reduce fake accounts.

Access to your W Social account is controlled by a secure list of approved devices. If you lose one of these devices, it can be disconnected from your W Social account. Disconnecting a device will prevent it from accessing your account. You can then re-verify on a new device.

Part of something bigger.

W is built on the AT-Protocol, an open standard for global social networking.

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million+ posts

per day.

0

million+ users

in the network.

W in media.

Answers to your Questions.

W Social AB is a limited company incorporated in Sweden. It is built by a pan-European team of experienced entrepreneurs and investors from the media, technology, and AI sectors. Our Advisory Board brings together global leaders, policymakers, experts, and entrepreneurs from across countries and the political spectrum.

Founding team:

Board ChairIngmar Rentzhog
CEOAnna Zeiter
Chief Commercial OfficerJohan Sundstrand
Chief Marketing OfficerHogir Aslan
Chief Technology OfficerMario Nakic
Chief Creative OfficerPetter Körnemark

W is built on the open AT-Protocol, a global standard for interoperable social networking. This allows your posts and content to work across apps, rather than being locked into a single platform.

Your data belongs to you. W only collects what is necessary to operate the service. All data is processed within the EU under GDPR.

Your data is hosted by W on a Personal Data Server (PDS) in the EU, controlled by a European company.

Yes. Your posts on W are public by default, making conversations open and visible to the world. W is built on the open, global AT-Protocol.

The people
behind W.

W is built by a pan-European team of experienced entrepreneurs and investors from the media, technology, and AI sectors. Our Advisory Board brings together global leaders, policymakers, experts, and entrepreneurs from across countries and the political spectrum.

Ingmar Rentzhog

Chairman of the Board

Founder, We Don’t Have Time

Bringing founder experience from building global communities around trust and climate action.

Mario Nakic

Chief Technology Officer

Tech entrepreneur with 15+ years architecting digital platforms and scaling SaaS. Co-Founder and CTO of We Don't Have Time, now leading product, engineering, and platform strategy as Co-Founder and CTO at W.

Petter Körnemark

Chief Creative Officer

Designer with 20+ years’ experience across brands, products, UI/UX, and marketing. Chief Creative Officer at We Don’t Have Time, now leading design, product development, and platform strategy at W.

Johan Sundstrand

CCO & Co-Founder

Serial entrepreneur with 20+ years building and scaling SaaS and platform businesses. Former Founder & CEO of Phyron AB. Now leading revenue, media partnerships, and commercial strategy at W.

Anna Zeiter

CEO & Co-Founder

Ex-eBay

Experienced international C-level executive. Former Vice President and Board Member of eBay International. Board Member of Modern Times Group (MTG). Professor for Data and AI Law. PhD in Free Speech.

Hogir Aslan

CMO & Co-Founder, W Social

Entrepreneur and marketing executive with 15+ years’ experience driving growth and brand strategy for global brands.

Tommy Androff

CEO Trust Anchor group/ID Verification

Advisory board member

Founder Paiwise | AI, Digital Identity & Web3 Infrastructure Builder | Smart Payments & Digital Assets Entrepreneur | Stockholm School of Economics Executive Education

Yariv Adan

Former AI Lead Google, Managing Partner Ellipsis VC

Advisory board member

Former Senior Director Product Management Google | Co-Founder Google Assistant & Google Lens | Lead PM Conversational AI & Generative AI Google Cloud | AI, Machine Learning & Product Innovation Leader

Cristina Caffara

Chair of EuroStack Initiative

Advisory board member

Competition Economist & Antitrust Expert | Managing Partner Keystone Europe | Convener CEPR Competition RPN | Honorary Professor UCL | DG GROW Fellow | Tech & Digital Markets Policy Leader | Keynote Speaker & Moderator

Elizabeth Denham

Former UK Information Commissioner

Advisory board member

Chair Jersey Data Protection Authority | Former Privacy Commissioner of British Columbia | Global Data Protection & Digital Regulation Leader | CBE | International Privacy Policy Expert

Sandrine Dixson-Declève

Honorary President of Club of Rome

Advisory board member

Executive Chair Earth4All | Founder System Transformation Hub | Sustainability & Systems Change Leader | Author Earth for All | Board Member & Policy Advisor | Speaker & Professor | Planetary Boundaries & Wellbeing Economy Architect

Ellie Fokas-Schuettinger

Founding Partner, Pinecone Ventures

Advisory board member

Venture Studio Builder | Co-Creation & Scaling Impact Ventures | Former Venture Manager Hidden Dreams | Finance, Operations & Growth Leader | Startup & Ecosystem Builder

Benny Krönfeldt

Former Head of Security, Saab

Advisory board member

VP & Chief Security Officer Saab Australia | NATO & Military Systems Expertise | Aerospace & Strategic Operations Leader

Christophe Leclercq

Co-Founder Europe MédiaLab / EuroActiv

Advisory board member

Founder Europe MédiaLab: Founder EuroActiv & Europe MediaLab | Trusted European Platforms (TEPs) Initiator | Digital Media & Corporate Governance Leader | Former McKinsey Consultant | EU Competition Policy & Media Innovation Expert | Journalism & European Democracy Advocate

Pär Nuder

Former Swedish Minister for Finance

Advisory board member

Board Member & Senior Advisor | Private Equity & Strategy | Chairman | Public Policy & Economic Leadership

Kristina Persson

Former Swedish Minister for Strategic Development and Nordic Cooperation

Advisory board member

Founder Global Challenge Think Tank | Former Deputy Governor Swedish Central Bank | Economist | Sustainability & Futures Policy Leader | Board Member & Strategic Advisor

Marc Placzek

Former Chief Privacy Officer PayPal, Chief Privacy Officer Tools for Humanity

Advisory board member

Board-Level Global Data, Privacy & AI Executive | Privacy & Digital Trust Expert | Data Governance | AI & Ethics | Board Advisor | Public Speaker | Lawyer

Erik Ringertz

Founder & former Netlight CEO

Advisory board member

Founder Culture Capital Studios | Tech Consulting & Digital Transformation Leader | Caring Investor & Board Advisor | Organizational Culture & People-Centric Leadership Expert

Philipp Rösler

Former German Vice Chancellor and Minister for Economics and Technology

Advisory board member

Former Federal Minister of Economics & Health | World Economic Forum Leader | Board Member & Strategic Advisor | Global Business & Policy Expert

Louisa Specht-Riemenschneider

German Federal Data Protection Commissioner

Advisory board member

Federal Data Protection Commissioner Germany | Data Protection, AI & Digital Regulation Expert | University of Bonn | EU Digital Policy Leader

Thomas Süssli

Former Swiss Chief of Armed Forces

Advisory board member

Cyber Defence & National Security Leader | Former Banking & IT Executive | Military Transformation & Strategic Leadership Expert

Philipp Willigmann

CEO & Founder, UU-Path & CVC / Open innovation Ecosystem

Advisory board member

Venture Partner & Board Advisor | Former Deloitte Monitor Deloitte Senior Manager | Corporate Venture Capital & Digital Transformation Expert | IMD Board Governance Certified

Travis LeBlanc

Partner Cooley, Member of U.S. Privacy and Civil Liberties Oversight Board

Advisory board member

Former FCC Enforcement Bureau Chief | Privacy & Cybersecurity Law Leader | Former Senior Advisor California AG Kamala Harris | Privacy & Civil Liberties Oversight Board Member

Harvey Jang

Chief Privacy Officer, Cisco

Advisory board member

IAPP Board of Directors and Certification Instructor: AI Governance Professional, CIPP-EU, US, and Technologist

Public Beta starts on June 17.

Apply now and secure your handle.